How do I improve my site's Google page rank? One of the best ways to drive traffic and attract customers to your Web site is to improve your Google page rank. While a search engine optimization strategy won't ensure top billing for your site, it will increase the likelihood of higher exposure. Google uses automated programs known as "spiders" or "webcrawlers" that scan the Web regularly and rank Web sites according to a number of factors. Although much of the process is veiled in secrecy, here are some of the things that factor into your site's page rank. Links from other sites. Google spiders move from site to site across the Internet by following hyperlinks. The company's proprietary PageRank algorithm tallies "votes" for sites by counting the number of links a site has pointing to it from unrelated sites. Therefore, increasing the number of links to your site should elevate your ranking. All votes are not equal, however. G...
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